Consulting Services Marketing & Communications Business Development
Special Startup Packages for Branding, Website Development and Social Media
When you're a startup, you need help getting everything off the ground at once, at an affordable price. That's why we've developed two specially priced packages to launch your most important marketing assets. Our Branding/Website Development package includes logo, website and social media setup, or if you're already online and have been puzzling about getting your feet wet with social media, we can add a blog and profiles for Facebook, Twitter and/or LinkedIn and teach you how to use them. Click here for info on all our packages.
Green Marketing Audit
We can help you "Go Green" through an assessment of your current marketing practices and make recommendations to help you position your business as earth-friendly. While we focus on pure marketing tasks like product sourcing, packaging, communications and promotion, how green your customer base is and what your competition is doing, we'll also make helpful suggestions on operational aspects like energy and waste management. See Salon La Terre case study.
Rent-A-Marketing-Director
If you can’t afford a full-time marketing leader, or you’ve hired a head of Sales and Marketing with a heavy sales focus, a Bright Green associate can serve as your part-time Marketing Director—for as long as you need and at a fraction of cost of a full-time headcount. We can do the same with project managers who are specialists in their disciplines. If you're in Boulder, Colorado, we can be on site.
Marketing Strategy and Execution
Classic advisory services designed to give your business a marketing shot in the arm. You determine how and when to implement our recommendations or have us implement your plans through our network of independent service providers. See IBM case study.
Branding and Corporate ID
When you're heading in a new direction, Bright Green can give you a full make-over, from logo, to color-scheme, to brand mark, to fonts, photos, images, paper stock, signage, product names, the works. Of course we don't undertake this transformation lightly. We have to truly understand your objectives, customers, culture and psyche to hit the mark. See Rogue Wave case study.
Marketing Assessment
Bright Green will provide you with an in-depth review of what you’re doing right and more importantly, what you’re doing wrong in your go-to-market strategy. Bright Green will provide you with a thorough look at the image your company conveys and how that aligns with the markets you’re going after. And help you build a blueprint of corrective actions.
Go-to-market Strategy
Having a sound go-to-marketing strategy boosts your chances for success as you approach your market. Bright Green can assist you in creating a go-to-market strategy. These comprehensive plans include strategies on distribution, sales, promotion, pricing and positioning. See Creative Imaging case study.
Identify Target Markets and Industry Influencers
Do you really know who your customers are? Every industry you attack has a corresponding industry infrastructure comprised of the target customers, analysts, press, consultants, associations, events, partners and so on, which you will need to positively influence in order to be successful. Bright Green can help you identify your prioritized target markets, map out industry influencers and develop an action plan for how to reach them. See IBM case study.
Marketing Team Recruitment
When it’s time for you to hire your marketing staff, Bright Green can help you round up the right candidates and even provide an industry viewpoint by helping you interview candidates you select.
