Case Study: Green salon website

The Challenge:
Salon La Terre, an earth-friendly salon, had grown into one of the busiest shops in the Uptown Minneapolis market after 10 years in business. In addition to claiming some of the very best talent in the area, they also carried leading organic products like Aveda and MOP and ran the business with very high standards for energy and waste management.

However, they had not leveraged their green credentials to position and differentiate themselves from competitors, and weren't promoting the business to new clients as well as they wanted.

The Solution:
Conduct a Green Marketing Audit to identify eco strengths and launch a new website to tell the story and attract new clients to the business.

The Results:
Salon La Terre has re-established itself as the leading earth-friendly salon in its marketplace. They confirmed 97% of their products were from organic, natural and/or socially responsible sources. They also found ways to fine-tune their operations to save energy and money. And the website is not only search engine optimized to come up high on new client searches, but is also hosted by a 100% wind powered hosting service.

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